Sustainability Led-Marketing - Small business Term Paper

Sustainability Led-Marketing - Small business - Term Paper Example Sustainable marketing aims at winning consumers who have adapted to eco-friendly products made by businesses, which have embraced sustainable production. For a sustainable business, companies seek to enhance their production processes to minimise the side effects it causes to the environment. A sustainable business ensures that it reduces air pollution, water pollution and the side effect the product has on the consumer using the product or the service (Meffert et al. 2014, p. 156). Sustainable business is more of a business that looks toward enhancing or achieving corporate social responsibility to the community it serves. The illustration above implies that sustainable business aims at creating an environment where people believe that the product being manufactured by the company is the best in the market. In addition, it implies that the qualities a company’s product cannot be compared with any other firm in the same industry. Consumers are made to believe the product they are consuming was manufactured in a clean environment that not any other company can achieve (Belz & Peattie, 2010, p. 31). To bring to light a better understanding of sustainable marketing, Philips Lumileds Lighting Company will be used as a case study, as it enjoys the use of sustainable led marketing procedures. Philips Lumileds Lighting Company is an American light product manufacturing company that is located in San Jose, California, USA. The Company was established in 1999 with the aim of producing solid-state lighting solutions that include automotive lighting, LCD televisions, computer displays, creating a signal, and general lighting. It is the world-leading producer of high power light emitting diodes. In partnership with LUX EONPower Light Company, they came up with long life cost-effective light emitting diodes that have been ranked as the world-leading producer of light emitting diode lighting. In lieu of this information, it is