Eccentric Artists and Mad Scientists Essay -- Biology Essays Research

Creativity and Irrational Forces: Eccentric Artists and Mad Scientists "Men have called me mad, but the question is not yet settled, whether madness is or is not the loftiest intelligence--whether much that is glorious--whether all that is profound--does not spring from disease of thought--from moods of mind exalted at the expense of the general intellect. Those who dream by day are cognizant of many things which escape those who dream only by night" - Edgar Allen Poe "Imagination is more important than knowledge" - Albert Einstein Is creative genius somehow woven together with "madness"? According to the dictionary, "to create" is "to bring into being or form out of nothing." Such a powerful, mysterious, and seemingly impossible act must surely be beyond the scope of scientific inquiry. No wonder creativity has for so long been "explained" as the expression of an irrational, intuitive psychic "underground" teaming with forces (perhaps divine) that are unknown and unknowable (at least to the "sane," rational mind). The ancient Greeks believed creative inspiration was achieved through altered states of mind such as "divine madness." Socrates said: "If a man comes to the door of poetry untouched by the madness of the muses, believing that technique alone will make him a good poet, he and his sane compositions never reach perfection, but are utterly eclipsed by the inspired madman" (8). Creative inspiration - particularly artistic inspiration -- has often been thought to require the sampling of dark "depths" of ir rationality while maintaining at least some connection to everyday reality. This dive into underground forces "reminds one of a skin-diver with a breathing tube" wrote Arthur Koestler in his influential book... ...ay.html 15) Divergent thinking - J.P. Guilford , Guilford 's divergent production operation identifies a number of different types of creative abilities. http://www.cll.wayne.edu/isp/drbowen/CRTVYW99/Guilford.htm 16) The Gift of Saturn: Creativity and Psychopathology -- Antonio Preti , Antonio Preti, MD; Paola Miotto, MD CMG, Psychiatry branch via Costantinopoli 42, 09129 Cagliari, Italy http://serendip.brynmawr.edu/serendipia/Serendipia-Preti.html 17) Circadian Rhythms Factor in Rapid- Cycling Bipolar Disorder by Ellen Leibenluft , M.D. Psychiatric Times May 1996 Vol. XIII Issue 5 http://www.mhsource.com/edu/psytimes/p960533.jhtml?_requestid=612579 18) Creativity and unpredictability -- Margaret Boden , http://shr.stanford.edu/shreview/4-2/text/boden.html 19) Famous Quotes - Einstein , http://stripe.colorado.edu/~judy/einstein/famous.html

Susan Glaspells Trifles Essay -- Susan Glaspell Trifles Essays

Susan Glaspell's Trifles Susan Glaspell's Trifles explores the classical male stereotype of women by declaring that women frequently worry about matters of little, or no importance. This stereotype makes the assumption that only males are concerned with important issues, issues that females would never discuss or confront. The characters spend the entirety of the play searching for clues to solve a murder case. Ironically, the female characters, Mrs. Peters and Mrs. Hale, uncover crucial evidence and solve the murder case, not the male characters. The men in the play, the Sheriff, County Attorney, and Hale, search the scene of the crime for evidence on their own, and mock the women's discussions. The women's interest in the quilt, broken bird cage door, and dead canary, all of which are assumed to be unimportant or trifling objects, is what consequentially leads to their solving of the crime. The women are able to discover who the killer is by paying attention to detail, and prove that the items which the me n consider insignificant are important after all.   Ã‚  Ã‚  Ã‚  Ã‚  At the start of the play, all of the characters enter the abandoned farmhouse of John Wright, who was recently hanged by an unknown killer. The Sheriff and County Attorney start scanning the house for clues as to who killed Mr. Wright, but make a major error when they search the kitchen poorly, claiming that there is nothing there ?but kitchen things.? This illustrates the men?s incorrect belief that a kitchen is a place of trivial matters, a place where nothing of any importance may be found. Mrs. Peters then notices that Mrs. Wright?s fruit froze in the cold weather, and the men mock her and reveal their stereotype of females by saying ?women are used to worrying over trifles.? The men then venture to the upstairs of the house to look for clues, while the women remain downstairs in the kitchen where they discuss the frozen fruit and the Wrights. Mrs. Hale explains that Mrs. Wright, whose maiden name was Minnie Foster, used to be a lively woman who sang in the ch oir. She suggests that the reason Mrs. Wright stopped being cheerful and active because of her irritable husband.   Ã‚  Ã‚  Ã‚  Ã‚  The women discover their first clue when they find a quilt that Mrs. Wright was sewing. The men make disparaging comments when they are questioning whether or not Mrs. Wright was going to ?quilt it or just knot it... ...ngly asks the women once again whether Mrs. Wright was going to ?quilt it or knot it.? Mrs. Hale replies that she was going to "knot it," which can symbolically represent how Mrs. Wright knotted the rope around her husband?s neck and murdered him.   Ã‚  Ã‚  Ã‚  Ã‚  In their discussion of supposedly unimportant items, such as the ill-stitched quilt, broken bird cage door, and dead canary, the women are able to collect important evidence and know enough information about Mrs. Wright to give her a motive for murdering her husband. The men, though, are clueless as to who killed Mr. Wright and why, even after they thoroughly search the house for clues. They believe that they possess superior intelligence and knowledge of the world in comparison to women, but cannot find enough evidence to convict Mrs. Wright. Even if the men did uncover the same clues as the women, it is highly unlikely that they would understand how that would make for a motive for Mrs. Wright, as they simply cannot relate to her as a female. Glaspell's Trifles shows how women reveal basic truths about life by paying close attention to detail, and shows the true importance of the things which men generally find to be trivial.

Room Division Management Sample Case Study

Rooms Division Management Case Study#3: 10% Total /40 MarksThe Safe Deposit Box That Wasn’t Amanda stood beh†¦ Rooms Division Management Case Study#3: 10% Total /40 Marks â€Å"The Safe Deposit Box That Wasn’t Amanda stood behind the front desk of the Metropolitan, a 376-room upscale hotel, and tried to ignore the butterflies in her stomach. It was just her second day on the job, and there was so much to remember! She glanced over at Ron, standing at the other end of the counter.It was comforting to have him working the shift with her—he had worked for the Metropolitan for two years and had been a big help yesterday whenever she got flustered or confused. Her first day was extremely busy because everybody was checking in for the annual Aluminum Siding Trade Show and Convention that started today. In a way, it was good that her first day was so busy, because she hadn't had time to be nervous. But today, most of the hotel's guests were off attending the show at the convention center downtown and the Metropolitan was relatively quiet. Amanda gazed across the opulent lobby at the bank of house phones.A middle-aged woman in a tight, leopard-print jumpsuit was speaking angrily into one of the telephones, her free arm, festooned with gold and black bracelets, waving in the air as she pounded home her points to the unfortunate soul on the other end of the line. At this distance Amanda could faintly hear the clicking of the bracelets but could not make out what the woman was saying. Finally the woman slammed the receiver down in its cradle and started looking frantically around the lobby. When her eyes settled on Amanda, the woman grabbed the gold vinyl suitcase at her feet and strode purposefully toward the front desk. Oh, please,† thought Amanda, â€Å"don't come over here, go talk to Ron! † But the woman stayed on course, and Amanda had plenty of time to take in the big hair, the heavy makeup, and the wounded, self-righteous ex pression before the woman stopped in front of her and said: â€Å"There's something wrong with your phones! † â€Å"Ma'am? † â€Å"I can't get through to my husband's room. I kept dialing ‘326,' but I couldn't get through. † Ron stepped in smoothly. â€Å"Our house phones no longer connect directly to the guestrooms. † â€Å"Yeah, yeah, that's what the operator said. That's not very convenient, you know,† the woman responded. We changed our system in order to provide more privacy and security for our guests,† Ron continued. â€Å"Did the operator reach your husband for you? † â€Å"No, she started explaining why dialing ‘326' wasn't working and I told her what I thought of her new system before I hung up on her. † From her training, Amanda remembered that you were never to put callers through to guestrooms if they only asked to be put through to a certain room number. You always had to ask whom the person was calling , so you could confirm that the person knew the guest and was not simply calling rooms at random.Thieves, for example, had been known to call room after room until they found one that was empty, then go ransack the room. â€Å"What's your husband's name? † Amanda asked. â€Å"We can try to connect you here at the front desk. † â€Å"Virgil Jones,† the woman responded. Amanda moved to the computer and called up Virgil's reservations record. Yes, a Virgil H. Jones was registered in Room 326. â€Å"Mr. Jones checked in to Room 326 yesterday—let me try and reach him for you. † Amanda picked up the front desk telephone, dialed, and listened to the phone ring ten times. Sorry, there's no answer. † â€Å"That's okay—just give me a key to the room then,† ordered the woman. Immediately a red flag went up for Amanda. New as she was, she was well aware that key control was an extremely important issue at the Metropolitan. â€Å"I'm sorry, ma'am, but it's against our policy to give out keys to guests who are not registered. Mr. Jones is the only person registered for that room. † â€Å"But I'm his wife! Look,† the woman rummaged through her handbag and came up with her driver's license, â€Å"here's my I. D. I'm Sheila Jones.See? That's me there. † â€Å"I'm sorry, Ms. Jones,† Amanda said. â€Å"Had your husband told us you were coming, we would have noted it in the reservations record and there'd be no problem. But we're not allowed to let unregistered guests into rooms. † She glanced at Ron. â€Å"That's right, Ms. Jones,† Ron said. â€Å"We'd do the same thing for you. It's actually against the law to admit an unregistered guest to a room. † â€Å"My husband doesn't know I'm coming. I didn't think I would get off work, but my boss finally gave in. † Sheila Jones put on an ingratiating smile. â€Å"Can't you break the rules just this once?I really want to surp rise Virgil. † â€Å"I'm sorry,† Amanda said, â€Å"we really can't. † She looked at Ron again for support, and he nodded in agreement. â€Å"Is your husband here for the big convention? † Amanda asked. Sheila nodded sulkily. â€Å"Then he's probably at the Grandthorpe right now—that's the big convention hotel downtown. That's where the trade show is. † â€Å"I'll never find him there,† Sheila fumed. â€Å"You're welcome to look around in our restaurant and lounge to make sure he's not still here. † â€Å"It would be a lot easier if you'd just let me in the room,† Sheila grumbled. â€Å"I'm tired—it was a long drive. Amanda tried to give Sheila her best empathetic smile. â€Å"I'm sorry. I'll tell you what—if you can't find him, let us know and we'll put you in another guestroom temporarily so you can freshen up. † â€Å"I suppose that'll have to do,† Sheila said wearily. â€Å"I'm not gonna bother looking for him. I'm tired, and if he's not in his room he's probably at the convention like you said. Just give me a room. † After Sheila collected a key to Room 287 and left in a huff, Ron congratulated Amanda for a job well done. â€Å"You did the right thing. Her I. D. proves she's Sheila Jones, but it doesn't prove she's Virgil's wife.She probably really is his wife, and ninety-nine times out of a hundred probably nothing bad would happen if we let a wife or a husband or a brother or somebody into a room. But it's not worth taking a chance on violating the privacy or compromising the safety of our guests. It's that one time in a hundred that can lead to serious trouble. † Thankfully, Sheila did not make another appearance and the rest of the morning passed uneventfully. Just after Amanda returned to the front desk after lunch, a short, balding fellow in a shiny blue suit approached the desk and gave her a big smile. â€Å"Hi, I'm Virgil Jones, Room 326.Any messages or mail for me? † â€Å"No, Mr. Jones, but someone was asking about you. A Ms. Sheila Jones was here. She said she was your wife and wanted to wait for you in your room, but we had to turn her down. † Virgil looked startled rather than pleased. â€Å"Where is she now? † â€Å"We put her in another room so she could freshen up. Let me call her and let her know you're here. † Amanda called Room 287 and in a few minutes Sheila appeared in the lobby. â€Å"Hi, baby! † Virgil called out when he saw her, rushing up and giving her a bear hug. Sheila looked at Amanda over Virgil's shoulder and tried to pull away. That's enough, honey. † She extracted herself and approached the front desk. â€Å"Thanks for the room,† she said to Amanda. â€Å"I feel so much better after my shower. † â€Å"You're welcome. † â€Å"I forgot to bring my room key down with me. Can I return it later, or do you want it right away? I'll be moving over to Virgil's room now. † â€Å"Just leave it in the room, that's fine,† Amanda said. â€Å"Do you need any help with moving your luggage? I can send a bellperson up. † Virgil shook his head. â€Å"We can handle it. Thanks. † __________________ The next day Amanda experienced her first time alone at the front desk.Ron had an early dental appointment and wouldn't be in until 11:00. Even though the front desk manager assured Amanda that he would be available in case things got busy, Amanda crossed her fingers and hoped for an uneventful morning. It was just before nine o'clock when Sheila appeared in the lobby again, dressed slightly more conservatively in a tight purple jumpsuit. She smiled at Amanda and held up a safe deposit box key. â€Å"Good morning. I'd like to get into our safe deposit box, please. † Thank goodness I don't have to say ‘no' to her again, Amanda thought gratefully. â€Å"Yes, Ms. Jones, right this way, please. Quickly , Amanda mentally reviewed her training in how to handle safe deposit box requests as she led Sheila into the small safe deposit box room just to the right of the front desk. One side wall contained the bank of safe deposit boxes; the master key to all the boxes hung by a chain secured to the wall. Pushed against the opposite wall was a narrow table with a file box on it. Let's see, Amanda mused, I'm supposed to ask for identification, pull the card, get the card signed, initial the card—okay, I can do this. â€Å"Can I see some identification, please? † Sheila groaned. â€Å"Not this again,† she grumbled.She opened her handbag and came up with her driver's license again. â€Å"Thank you,† Amanda said, and looked under the â€Å"J's† in the file box for the right card. There it was: Box 116, signed out by Mr. Virgil H. Jones. â€Å"Will you sign the card, please? And I'll initial your signature. † Amanda gave Sheila the card and a pen and in dicated the narrow table. Sheila signed the card and gave the pen to Amanda; Amanda initialed the card and recorded the date and time. â€Å"Thank you. † Amanda put the card back in the file box. â€Å"Now I'll put my key in the box and turn it. † Amanda found Box 116 and turned the master key in the appropriate lock. And now your key. † Sheila stepped forward and turned her key in the second lock. Amanda swung the box door open, pulled the long, narrow drawer from the box, and handed the drawer to Sheila. â€Å"I'll be right outside—just let me know when you're finished. † â€Å"That won't be necessary,† Sheila said—somewhat grimly, Amanda thought. â€Å"This will only take a second. † Amanda turned her back discreetly while Sheila placed the drawer on the table. Amanda heard the metallic creak of the lid lifting, then a sharp intake of breath from Sheila, and then something like a sob. Amanda resisted the impulse to turn aroun d.It's none of our business, it's rude, and it might get us into trouble, she remembered Ron telling her, so never watch guests get into their safe deposit boxes. Amanda was thinking of quietly leaving the room when she heard the lid close and Sheila said, â€Å"Okay, I'm done, thank you. † Amanda turned around and took the box from Sheila. The lighting in the room made it hard to tell, but Amanda thought Sheila's eyes were redder and puffier than before. Amanda returned the drawer to its box, swung the box door shut, and turned both keys in their locks. She let the master key hang by its chain and handed the guest key back to Sheila. Is there anything else I can do for you? † â€Å"No, thanks,† Sheila sniffed with a sad smile. â€Å"You've done quite enough. † __________________ The next day was Amanda's day off. Ron was at the front desk with another guest service representative named Dennis when Virgil Jones approached just after 8 a. m. , looking puzzl ed. â€Å"This is going to sound like a strange question,† he said, â€Å"but—have you seen my wife? † â€Å"No, sir, not this morning,† Ron replied. â€Å"I didn't hear her get up, and her suitcase is gone. † Virgil rubbed his chin for a moment, then shrugged. â€Å"I'm sure she'll turn up,† he turned to go. Like a bad penny,† he said under his breath as he walked away. About 20 minutes later, Virgil was back at the front desk, looking considerably more anxious than before. â€Å"I can't find my safe deposit box key,† he said to Ron. â€Å"Do you have a spare? I need to check on something right away. † Ron shook his head. â€Å"I'm sorry, sir, but, for security reasons, we don't have spare keys to any of our boxes. † â€Å"What do we do now? I've got to get into that box! † â€Å"Well, you have two options,† Ron said. â€Å"One, we can call a locksmith. The firm we use is good about coming out right away.They're usually here between a half hour and an hour after we call—and I believe the last time they came out for this they charged around $80. Whatever the charge is, we will add it to your room bill. Or, two, I can call our maintenance department and have one of the staff ‘punch' the lock for us. He can probably be up here in just a few minutes, but if you choose this option there's a $100 charge because we'll have to replace the lock. † â€Å"Call the maintenance guy,† Virgil said grimly. â€Å"I'm not waiting no hour. † â€Å"Very well. † Ron moved to the front desk phone and spoke a few words into it before returning to Virgil. â€Å"He'll be up right away.Do you remember your safe deposit box number? † Virgil was churning his fingers through his hair, a worried expression on his face. â€Å"No,† he said. â€Å"Maybe 110, 218? I don't know. † â€Å"Well, we can look it up in our files. Excuse me for a moment. â €  Dennis was busy with another guest, so Ron answered the front desk telephone. When Ron hung up, he smiled and waved to a young man just getting off one of the lobby elevators. â€Å"Ah, here's Ted already. † Ted was in a gray maintenance uniform and carrying a box of tools. â€Å"Come with me, please,† Ron said to Ted, and then, â€Å"Mr. Jones, right this way. † The three men entered the safe deposit box room.Ron opened the file box and turned to Virgil. â€Å"Can I see some I. D. , please? † Virgil pulled out a fat wallet and gave Ron his driver's license. â€Å"Thank you. † Ron put the license on the table and flipped quickly to the â€Å"J's† in the file box. There was the card: Box 116, signed out by Virgil H. Jones. Ron compared the signature on the license to the signature on the card, nodded, and gave the license back to Virgil. Ron noticed that Virgil had not gotten into the box since he had first opened it up, but that Sheila Jones had signed for it yesterday. Ron looked at the initials alongside the signature: â€Å"A. M. —Amanda Muldinado—and shook his head. Rookies, he thought. â€Å"It looks like you reserved box 116, Mr. Jones,† Ron said. â€Å"Sign here, please, and we'll get it open for you right away. † Ron pushed the card over to Virgil before turning to put the master key in the master-key lock for box 116 and turning it. Virgil started to sign the card but stopped. â€Å"I see my wife's signature here. She got into the box yesterday? † â€Å"Looks like it,† Ron said. Behind them Ted set down his box of tools. After a couple of sharp blows, Ted said, â€Å"All set. † Ron pulled the long drawer out of box 116 and handed it to Virgil. â€Å"We'll leave you alone now, Mr.Jones,† Ron said quickly, and motioned for Ted to exit. Ron was hardly back at the front desk before Virgil reappeared. â€Å"Is everything all right, Mr. Jones? † à ¢â‚¬Å"No, everything is not all right,† Virgil said in measured tones. â€Å"Something's missing. † Ron's heart started to pound. â€Å"Oh, no! What's missing? Can you describe it? † â€Å"There was a solid gold I. D. bracelet in there with the name ‘Mitzy' engraved on it,† Virgil said grimly. â€Å"Now it's gone. † â€Å"Oh, no,† Ron said again. â€Å"And now my wife is gone,† Virgil continued. â€Å"I hope this hotel makes a lot of money,† he said with quiet fury, â€Å"because the Metropolitan's going to pay for my divorce. Discussion Questions Several issues are raised in this Case Study relating to class discussion on Security, Innkeeper’s Act and the Privacy Act. Why does Virgil Jones think that he might have grounds to compel the Metropolitan to â€Å"pay for his divorce†? Or, to put it another way, did Amanda, Ron, or any other hotel staff member make any serious mistakes in dealing with Virgil or Sh eila? If so, what were those mistakes? Point out in your discussion the things the hotel staff did right in relation to guest security. Explain in

International Marketing Essay

Executive Summary The main purpose of the report will be to analyze Hong Kong and Shanghai Banking Corporation’s (HSBC) Premier proposition (PP). The author will be analyzing the product proposition using a SWOT analysis frame work on HSBC Premier. Based on the result of the analysis the author will highlight as to why HSBC has chosen to cater the high end society. The report also showcase as to why the PP is focused on this particular market segment. Followed by the author conducting a study on the requirements and expectations of Premier Customer (PC). Based on the identified factors the author will illustrate how the PP has being designed to address the client’s requirements by using the concept of relationship banking through their specialized employees. The report will also emphasis on the importance of HSBC being customer centric. Supported through changes done to the marketing mix in order to achieve the goal of customer care. In conclusion the author has conducted a research to track the total customer experience. Introduction HSBC is a leading multi-national organization which has been operating in the financial industry in Sri Lanka for over 120 years (Refer Appendix A.1). Being an organization which has both local and international expertize, HSBC has a competitive advantage in positioning their products and services in the market. HSBC caters both corporate and Retail Banking segments with a wide range of product propositions. As the newly appointed marketing consultant for HSBC Premier (Refer Appendix A.3), the author will be conducting a market research to find out the factors as to how HSBC PP can be improved. During the market study the author will be conducting a research on areas like working business culture and marketing concept, segmentation of the product in line with its customers, analyzing the customer’s needs wants and  value expectations of the proposition, creation of customer-based value propositions for each of the segments, developments through relationship marketing and customer care, the organizations branding strategies, research studies related to customer experience and the outcome of been an organization which is more customer centric. The working business culture and marketing concept Considering the business culture, HSBC is an organization exposed to many international trends and working environments. From retaining years of experiences in the financial industry HSBC has identified how the organization should adopt itself according to the local culture and trends. In order to localize the organization has invested in the areas such as product development, pricing, branding, market research and relationship marketing. Which eventually covers the marketing concepts of HSBC. These concepts are used by the top level management as strategic concepts in order to make decisions and processes to cater to customer requirements and expectations. Through these concepts HSBC has being able to align the Premier Proposition (PP) according to the current market conditions. Product development and Pricing In order to sustain their market share HSBC PP is been reviewed and developed annually by the marketing department. Product development has being focused based on the following market conditions. The emergence of local and international competition: In the recent past there have being many number of financial institutes starting to introduce similar product propositions as HSBC Premier. Eg :Nations Trust Bank : Private Banking Standard Chartered Bank: Priority Banking Fragmented markets and sophisticated customer needs, wants and demands: The emergence of sophisticated customers such as investors, directors of multinational companies, businessmen who each have diverse needs wants and demand expectations from the bank. Technological advances in the financial sector: HSBC has being successfully  been able to achieve this by offering the best consumer internet. The organization has being offered the award by Global Finance. HSBC uses a price premium strategy in the PP which has made the product to be exclusive and appealing to the high end society of Sri Lanka. By using this strategy HSBC has been able to acquire over 6000 Premier Customers (PCs) who each maintain over Rs 7,500,000 in a portfolio. This in return has given them to generate Rs 45 Billion in deposits. Branding Every product requires a strong branding technique. HSBC uses the following branding methods to showcase the benefits of PP. Online marketing Billboards Electronic Direct Mails New paper and magazine advertising Corporate sponsorships Consumer sales promotions As per the methods mentioned above HSBC has focus in showcasing the lifestyle of a PC and the benefits that could be achieved by being part of the growing PP. The next goal by branding would be to acquire potential customers through displaying benefits compared to the competitors. Market Research and Relationship Marketing HSBC invests a large proportion of resources on market research and development. Which eventually result HSBC a cutting edge among competitors. This market research and development is conducted through HSBC head office in Hong Kong at regular intervals. By doing so HSBC has being able to identify new global trends and investment opportunities which they have being able to include within the PP. In order to customize and align the global trends and investments according to the Sri Lankan market, the local marketing department conduct research. These researches are conducted through client survey calls, mystery shopper programs and customer feedback forms. This has provided the opportunity for the management to gain a descriptive insight of the service pros and cons offered to the PC. Customer being treated as king in today’s business world HSBC believes customer centric relationship marketing is the critical selling factor of the PP. In  order to complement this factor Relationship Managers (RMs) have being groomed to be customer oriented, which will enable to provide a personalized service package. Based on the study carried on HSBC Premier the author will explain the current position of the organization and explain the desired position to be in through his suggestions. Understanding customers and segmentation A PC is an individual who banks at HSBC for the purpose of receiving exclusive customized service, global recognition, safety of their funds and investment advice. By performing a SWOT analysis on HSBC Premier the author has being able to highlight why HSBC has selected the particular segment of high income earner both locally and internationally. Strengths HSBC is a brand which provides their clients a global recognition through HSBC Premier. Expertise in the financial industry both locally and internationally. Including modern technology into their services. Priority services for all international banking services through Global Premier Centre’s. Customizing the products and services according to the local culture. Dedicated RMs who would manage the clients financial requirements 24 hour Premier Call Centre (PCC) Emergency credit facilities. Exclusive promotions for PCs both locally and internationally. Weaknesses Limited bank branches around Sri Lanka. Offering low interest rates on fixed deposits and savings accounts. Being an International brand the organization is vulnerable for strict government rules policies. Having only 2 Premier Centre’s in Sri Lanka to cater to over 6000 PCs. Unavailability in developing new wealth management products for clients with high investment appetites. Having a low workforce to attend to each PC’s requests. Limiting the eligibility criteria for HSBC Premier. Having only one PCC to attend to over 6000 PC calls. Opportunities By growing the premier portfolio the organization will be able grow the HSBC brand Value. Developing newer technological advances in line with the Central Bank of Sri Lanka would assist in making the product more attractive. HSBCs Global recognition which would attract clients. Constant R&D provides new dimensions to a growth. Individuals who aspire to become a PC. Global international support through the HSBC group. Threats Competitor banks starting to offer similar propositions. Central Bank regulations which limits cross border transactions. Losing customers who are rate sensitive Reputational risks from miss selling HSBC Premier. Vulnerability to attract money launderers who would tarnish the HSBC Premier brand name. Global recession impacts on HSBC High priorities given to local banks. Table -SWOT Analysis Different PC individuals have diverse expectations from HSBC. In order to meet these high client expectation levels HSBC conduct thorough staff trainings, workshops and knowledge sharing sessions. Based on the product exclusivity it shows that HSBC has segmented in clients who seek global recognition and quality service even though they do not offer competitive return on investments. Further the client base can also be segment according to the below listed eligibility PC criteria. 1. Clients maintaining a portfolio balance of Rs7,500,000 In Sri Lanka 2. Overseas PCs maintaining the required balance in their home country All though this protects the products exclusivity it has limited the organization expanding their market share. In order to overcome this limitation the author suggests that HSBC to introduce new entry criteria to become a PC. Market research shows competitors also offering similar products under the following entry criteria. Nations Trust Bank (Private Banking eligibility) -Rs 5 million or  equivalent in foreign currency, in deposits Total relationship of Rs 10 million in both deposits and loans Repurchase Agreements (REPO’s) and/or investments of Rs 20 million. Standard Chartered Bank (Priority banking eligibility)-Total relationship in Fixed deposits Rs5, 000,000/- Commercial Bank (Elite Banking eligibility)-Total deposit relationship in excess of Rs 7.5 Million in a savings or fixed deposit account. In order to gain the completive advantage and grow the profit margins for the business sustainability the author’s suggestion is to remake entry criteria’s to become a PC. This will also open doors for potential customer segments and new business opportunities where competitors have still not approached on. Authors entry criteria suggestions: Maintaining Rs5,000,000/- in a non-interest bearing current account and granting of an interest free overdraft facility of Rs2,500,000/- which would attract Islamic Banking clients. Maintaining Rs5, 000,000/- in a fixed deposit and granting an overdraft facility against in which will attract clients who like to invest in the Stock market and other instruments. Offering Premier for top Directors of Companies such as MAS, Nestles, Fonterra, MIT so that they would be brand ambassadors for the Product. Introducing Premier for clients with large credit facilities which are more than Rs10, 000,000/- these clients would give a high income to grow the premier portfolio. Analyzing needs, wants, values and Expectations of Customers As indicated above a HSBC PC contains diverse set of expectations and requirement through this package. This requirements and expectations vary from individual to individual. HSBC has being able to identify these client expectations based on the research performed by their research and development team. Analyzing needs and wants The success of HSBC PP is based on how the organization meets the customers’ expectations. Based on the market studies performed on the client base the author has being able to identify what are the needs and wants of the clients. Needs Wants Easy access to their funds. Ability to withdraw funds at any given time. Reliability on the invested money at HSBC. To have the assurance that the invested money is secured at HSBC. Return on investment. Preferential interest rate for savings accounts and fixed deposits. 24 hour assistance in financial needs. 24X7 customer support. Commendable customer relationship. To receive a tailor made service from HSBC. Ability to obtain credit facilities. Ability to request for credit cards, loan facilities and overdraft facilities on demand. Priority services in transferring funds globally and assistance in opening accounts overseas. Global assistance. Hassle free money transfers with global accounts Table – Analyzing needs and wants Values and Expectations of a HSBC Premier customer The relationship between a HSBC PC and the bank is built around the values presented by the organization. In order to achieve clients expectations HSBC works hard along with their set values. The below list contains the relationship between the PC’s values and expectations. Values Expectations Fairness Offering a fair Interest rate on the Fixed deposits within the bank. Honesty and integrity. To create transparency on the fees and rates of the bank. Ability to understand and address the client’s requirements. Excellent two way communication with the RM and client for a better service. Assurance Assurance for the client’s financial safety. Service. Customized clients service package. Dependability High dependability on their personal and official financial matters. Recognition. To be recognized as a valued Premier client. Table -Value and Expectations of a HSBC Premier Customer Creating Customer-based Value Propositions for Customer segments Creating customer-based value propositions is a widely used strategy to create awareness on different customer segments. Having looked at the researchers conducted from inception of HSBC Premier the author believes the most significant factor is to address PCs expectations. Also the author believes, through catering these requirements will influence the client’s decision making ability. This will result to grow the market share and generate business incomes. Relationship Marketing & Customer Care Relationship marketing has become one of the current important concepts of today’s business environment. Relationship marketing is mainly dependent on organization policies employee skill and capabilities. Each employee plays a vital role in the process of delivering an exceptional customer service. Starting from the front level customer support to the back office support the same service level should be maintained. Factors that influence Relationship Marketing for HSBC Premier: Convenience in accessing the Premier Centre’s. Efficiency of the RMs. Strong bond between the client and the RMs. Consistent service delivery. The luxurious Premier Centre facilities. Extensive Friendly support provided by the employees. Understanding the customer requirements. Playing honestly and winning customer trust. Assurance of investments. Management of customer care Knowledge : The employees should always maintain high knowledge level regarding customer portfolios, requirements and up to date with organizations processes. Service Level : All staff engaged directly or indirectly with clients should always provide same service standards. Operations : Maintaining consistent operations according to the set guidelines in order avoid any service lapses. Customer Care : Providing the best customer experience through exceptional customer care. At HSBC the management believes in building strong relationships between the business and its clients is vital. In order to full fill the above influences HSBC has built the PP around customer relationship marketing and exceptional customer care. A PC of HSBC is entitled to a RM who caters to their every financial requirement. The RMs are often closely engaged with their clients, this allows them to win the trust and understand the client. It enables the RMs to provide a better service to their clients. A satisfied customer will always improve their portfolios and recommend the product and service to others. However during the research conducted it is evident the concept of relationship banking is blossomed from the point a client becomes a PC. Although the author strongly believes regardless weather the customer is Premier or not the bank should provide customer relationship banking. HSBC should extend their focus towards all segments and expand their exceptional customer relationship. Through conducting the above mentioned new concept the organization will be able to identify the potential clients and grow them to become aspiring qualitative PCs. Reinforcing the organization’s Identity through changes to the Marketing Mix Variables What is a Marketing Mix? A marketing mix is traditionally referred to as the 4P’s, which consists of Product, Price, Place and Promotion. With market evolution 4Ps has grown itself towards adding 3 more concepts like People, Process, and Physical Environment. The combination of these elements will contribute towards providing successful of the products and services. Figure -7 P’s Concept The Product It can be a tangible good or an intangible service. The successfulness of a  product or service is based on how it is developed and how it will cater the customer needs. HSBC has developed HSBC Premier to cater to the high end niche market. The product offers exclusivity, recognition and a wide range of benefits to its clients. Although the PP appeals to the specific pricing category it restricts HSBC in acquiring new clients. The author belief is to create a sub category under HSBC Premier to grab the clients who cannot meet the HSBC Premier requirement and not allowing them to move towards other competitors. Price The price is the amount a customer is willing to pay for the product or service. It will also determine the organizations profit or loss as a product or service is only worth for the price that the chosen segment of customers is willing to pay. The price should be competitive when compared with competitors. In the end customers would choose the service which offers the best value for their money. HSBC uses a price premium strategy for the eligibility of becoming a PC. The product offers exclusivity for clients who seek global recognition and quality service. The eligibility in becoming a PC has being set at Rs7, 500,000.00. This will restrict majority of new clients in enrolling for HSBC Premier. The reason being for the author to state that HSBC uses a price premium strategy is because HSBC historically has not offered high return on interest rates on their fixed deposits or investments, but compensates it with a superior service which retains the client from moving to competitors. However in order to grow the Premier portfolio held at HSBC the author suggests that HSBC increases the interest rates paid on the fixed deposits in order to retain the existing client base and also be able to attract the rate conscious clients from competitors. Place Place is the physical location where a product or service will be offered or distributed to the customer. It should be easily accessible by the customers. HSBC Premier is offered to the clients through the HSBC Premier Centre’s, HSBC PCC’s, the HSBC retail branch network and also through HSBC Internet Banking. Since HSBC has only 2 Premier Centre’s and 15 retail branches it has limited the accessibility to the public. The authors suggestion is introduce new retail branches in new locations where HSBC will  be able acquire new PCs and grow their market share. Promotion Promotion is the method used by marketers to communicate information on products or services. It includes elements such as advertising, sales campaigns and awareness programs. HSBC uses the following modes to do their promotions. Branding Advertising Special Offers Electronic direct mailers Brochures Most of the promotional methods used at HSBC are prepared based on the market studies performed by research teams. However at times the in accuracy of the market study and poor promotional communication methods would fail to meet the customer needs. Based on the authors experience he advises that HSBC use a two way communication method when setting up their promotions. This will enable to get the clients feedback on the promotion as well as to answer any of the queries that the client has regarding the promotion. People People play a vital role in the service industry. They create a positive or negative impression toward the client which will eventually impact the organization. It is always important that the staffs are well groomed and motivated when they deliver their service to client. HSBC Premier is built around addressing the client’s requirements through relationship banking. Therefore it is important that HSBC recruits the right people with right skills and attitude to carry out their processes. The level of support and service granted by the RMs will determine whether the clients will retain at HSBC or weather the will move to other financial institutes. Process The processes set within the organization contribute to the end result of customer satisfaction. A PC is not interested on how the set systems work at HSBC, but what they are interested is only to get their job done. It is important that HSBC evolves their system up to date with high efficiency and  productivity. This will lead toward satisfied customers. This is the ultimate goal of HSBC Premier. Physical Evidence The physical evidence is what a Premier client would experience from the moment they step in to a Premier Centre. During the stay at the Premier centre the customers would experience luxurious facilities. These comforts and benefits will capture potential customers through branding and through word mouth. The combination of each of the above elements will contribute to the success of the HSBC PP. Research Requirements for the organization to track the total customer experience What is Marketing Research? It is a systematic module which is used to collect data for analysis and reporting purpose on a specific marketing situation faced in an organization. Companies use these research results in various situations. This helps the organization to measure the customer experience. The research results will enable the marketers to improve their products or services. Commonly organizations have their own in house R&D team and however some companies tend to conduct this market research through 3rd party specialized organizations. Importance of Marketing Research for HSBC As the time past banks have gradually evolved themselves to introduce new products and services. This has increased the competition amongst financial institutes who are striving to be the best. While each bank offers similar products and service packages. The differentiation is dependent on the services and after sales. While HSBC understands the importance of marketing research they have sub contracted high level research studies for specialist such as AC Nielsen Corporation. At the inception of HSBC Premier the organization used research studies from the Primary data acquired through Surveys, data collections, focus groups and interview. Based on these research studies carried out HSBC was able to develop the global proposition. For further development and changes to HSBC Premier the organization carries out secondary data research studies by purchasing research studies done by specialists, collecting data of customer courtesy calls, mystery shopper programs, branch observations, suggestion boxes and  testimonials left by other PCs. Once the information is collected HSBC uses it to understand the lapses that they have in terms of service, competitor interest rates, product features and benefits which affect the total customer experience. Based on the experience at HSBC the author suggests that the research should be carried out by using the Primary research studies in order to track the total customer experience. Although collecting of data can be costly through primary research methods it is accurate and easy to understand the customer as listed below. Primary research can be obtained by research performed on existing PCs. The research can be tailored according to the requirement of the organization. It helps you understand the type of client which does business with you. Since it is an in-depth research done the data would not be available for competitors. The organization has the freedom the set the parameters of the areas they wish to perform the research studies on. Collected data would be qualitative and quantitative. Figure – Research frame work Defining Objectives: The objective of the research is to identify the total customer experience that a HSBC PC under go. Research Design: At the research design stage, the marketer or the organization would follow a set of guidelines carried out the research. The different stages of a research are as followed. Figure -Research Design Data Collection: Data collection to be done according to the above research design using the existing client based and the potential client base. Data Analysis: Data analysis is a process of transforming acquired data in to qualitative and quantitative information for the use of the marketers. Research Report: The research report will be the end result of the research process. The report would highlight the areas which require development and the areas which have service lapses. This will enable HSBC to develop them self as an organization. The author believes it is vital that HSBC continues and  improves their research methods in order to be on top of the financial industry. Through performing and tracking the total customer experience which a PC goes through HSBC will be able to adjust and make changes to the processes which are in use. The outcomes of becoming more customer centric In every organization the customer is treated as the king or queen. Therefore each organization wishes to be customer centric. They build their businesses around the expectations of the targeted customer segments. At HSBC the working business culture and marketing concepts are aimed and designed according to its target market. The process of choosing the segment of high end customer and to cater them with the product HSBC Premier was done under the customer segmentation process. Once the segmentation was done HSBC choose to analyze the needs, wants, values and expectations of a PC. This enable the organization to tailor make the benefits for a PC at HSBC. This in return creates a global value proposition for each PC. A key area in being a customer centric organization is the capability of building strong relationships with the clients. At HSBC Premier the concept of using a RM has enable the organization to identify in-depth information regarding their base of PCs. It has also enabled HSBC to discover the clients hidden needs and also create needs within them in order to grow the Premier portfolio. By addressing these requirements HSBC has being able to enhance the customer experience derived through HSBC Premier. The author suggests that HSBC continues to conduct primary research which gives the organization in-depth information regarding how and where the organization is heading towards. The conducted research would stand as an indicator to identify on the changes that the organization could do to its marketing mix variables to achieve customer satisfaction. Becoming an organization which is customer centric would contribute to the sustainability of the company. It will act as a guide in the company’s long term vision to enable them to align the business and its processes accordingly. By doing so the organization would be able to increase the customer experience levels and values. Conclusion The overall report is a critical analysis on HSBC’s PP. The author has identified the working business culture and marketing concepts used at HSBC.  Based on the study the report illustrates the importance of designing HSBC’s PP in line with the chosen customer segments expectations. Having being a customer centric organization, HSBC has being able to identify its customer requirements through market researches and adaptation of relationship banking. Having identifying a PC’s necessities the organization has being able to make changes to its marketing mix variables in order to increase the total customer experience. The PP in general, can be measured as one of the most consistent propositions which offer exclusive financial services. In order to sustain HSBC’s PP the author recommends that the organization develops its strategies and reduces the service lapses based on the suggestions made. References Acrwebsite.org. 2013. Applications of Marketing Concepts to Candidate Marketing by Avraham Shama. [online] Available at: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=5803 [Accessed: 11 Nov 2013]. Antarcticglaciers.org. 2013. Untitled. [online] Available at: http://www.antarcticglaciers.org/wp-content/uploads/2012/09/10-steps-to-research-design.png [Accessed: 15 Nov 2013]. Chennaiconsultants.in. 2013. Chennai Consulting Group. [online] Available at: http://www.chennaiconsultants.in/marketing_research.html [Accessed: 14 Nov 2013]. Combank.net. 2013. Savings Sri Lanka | Internet Banking | Commercial Bank Sri Lanka. [online] Available at: http://www.combank.net/newweb/info?id=196&menu_type=mainmenu&selected=About%20Us&subitem=Social%20Responsibility&oid=230 [Accessed: 17 Nov 2013]. Google Books. 2013. Product Development Performance. [online] Available at: http://books.google.lk/books?hl=en&lr=&id=7cCAASTW6IQC&oi=fnd&pg=PA1&dq=product+development+concept&ots=vuYX2 TiVnH&sig=ARVFe8GFf7- [Accessed: 11 Nov 2013]. Jstor.org. 2013. JSTOR: An Error Occurred Setting Your User Cookie. [online] Available at: http://www.jstor.org/discover/10.2307/1248740?uid=3738456&uid=2&uid=4&sid=21102819894071 [Accessed: 10 Nov 2013]. Kotler, P. 2005. Principles of marketing. Lbr.lk. 2013. Lanka Business Report. [online] Available at: http://www.lbr.lk/fullstory.php?nid=201101052013018515 [Accessed: 12 Nov 2013]. Nationstrust.com. 2013. Nations Trust Bank, Sri Lanka – Personal Banking, Corporate Banking, American Express, SME Banking. [online] Available at: http://www.nationstrust.com/personal_banking/private_banking [Accessed: 13 Nov 2013]. Unknown. 2013. [online] Available at: http://www.amsreview.org/articles/wiedmann07-2007.pdf?q=are-consumer-perceptions-of-brand-affected-by-materialism [Accessed: 13 Nov 2013]. Unknown. 2013. [online] Available at: http://www.cim.co.uk/files/7ps.pdf [Accessed: 15 Nov 2013]. APPENDICES A.1 About HSBC HSBC is a financial organization which opened in Sri Lanka on the 1st of July in 1892. The bank initially opened for business under the name of â€Å"Hongkongbank† thereafter was named as the â€Å"The Hong Kong and Shanghai Banking Corporation† and in the more recent years operates under the name â€Å"HSBC†. HSBC currently has over 6,600 offices in over 80 countries and territories and assets of US$2,692 billion as at 30 June 2012 according to (HSBC, 2013) This Makes HSBC one of the largest Financial Organizations in the world. Since 1892 HSBC has supported and contributed to the Sri Lankan Economy and is currently one of the most Profitable Banks in Sri Lanka. A.2 Products and Services offered by HSBC HSBC uses the influences of their international expertise, their local knowledge and experience in order to build the Products and Services they offer. This puts HSBC in a good position to compete with the local financial organizations. HSBC offers propositions to its clients. They have come up with 2 main propositions which are called â€Å"HSBC Premier† and â€Å"HSBC Advance†. A.3 About HSBC Premier This product is offered to HSBCs top end clients who are the high income earning segment of society. It would be clients who are well established in life and lives a lavish lifestyle. HSBC Premier comes with a bundle of value additions and exceptional service standards. Such as a Relationship Manager who will look in to the clients every financial need, preferential rates,  fee waivers and preferential promotions positioned only for Premier Clients. HSBC has set the minimum eligibility of becoming a Premier Client at maintaining Rs7, 500,000/- in a client’s portfolio.

Impact of Technology on Young People

As a kid I would beg and beg to use the computer. †No. I'm on Facebook†, my sister would say in exasperation as I moaned at the unfairness of it all. She would sit in the corner of the room for hours upon end, her expressionless face lit up by the bright screen of the family computer. Always sulking with anger and frustration, yet enthralled by the on-goings within the world of the web. I wondered how something she enjoyed so much could affect her mood in the way it did. I would soon learn to understand this and experience the same teenage angst; a feeling that is certainly maximised by the negative effects of technology.Teens of the 21st century have grown up in a society where technology is constantly developing and upgrading. Its use in everyday life is becoming ever more prominent and it is used to such an extent that it is bound to have a considerable impact on the lives of the young. Mobile phones, games consoles, laptops, iPods. We are encouraged by giant corporati ons to demand the latest gadgets, often without considering their importance to us. As The Black Eyed Peas recently said, ‘this is the NOW generation’.The most popular application of modern-day technology is undoubtedly the internet. Young people are particularly keen on using social networks. Websites such as Facebook and Twitter are fantastic in the way they allow us to keep in touch with our friends. But what impact do these sites actually have on us? Well, I’ll begin telling you by dismantling the name ‘social media’. Ironically, these sites have more of an anti-social impact on teens than they do a social one. Their use is addictive by nature. Users often find themselves glued to the screens of their phones and laptops, while communicating with their friends online.Some teens don’t understand that you can actually have a real conversation with these ‘friends’ by getting off your ass and meeting up with them in the real world! It is laughable that a large number of teens genuinely believe social networking suffices as a form of real social activity. You can send people as many messages as you want, it won’t improve the people skills that you will need later in life. As entertaining as social networks may be, I believe that addictive technology like them is isolating individuals from society and nurturing a new generation of young adults with substandard social abilities.When I was originally introduced to Twitter, I saw it as a wonder of the internet. It was and still is a wonderful website. You can carefully tailor the information that is supplied to you by choosing who you wish to ‘’follow’’ and it works by bombarding you with a constant stream of information in a matter of seconds. Believe me, it has a very rich entertainment value. However, it can become extremely addictive and is often used excessively. I experienced this for myself last year. Very frequently, I wou ld come home and spend my time scrolling through my twitter feed for the remainder of the day.By over-using it, Twitter became a hindrance to both my school work and social life. So when I realised that I had to control my usage, I decided to take a break from all forms of social media. The 6 months that followed were hugely refreshing. I began to feel a lot happier and generally more energetic when I wasn’t glued to my laptop. Without a doubt, I advise other students to try out a similar solution. The cold turkey made me realise how technology impacts adversely on young people. For the first time in my life, I felt fortunate to still possess my ancient, battered Sony Ericsson. I was and am no longer jealous of those who flash about their expensive touch-screen whatever megapixel phones. I am glad that I’m unable to download the latest ‘’ios4 update’’. I use my phone to ring people because that’s the function that Alexander Graham Bell decided it would have.Children growing up today are immersed in technology while they are developing and still experiencing the joys of childhood. Many believe that it is vital they are taught about I.T. from an early age as it is such an integral part of modern society. As the internet is becoming ingrained in our lives, computer skills are clearly becoming vital. However, can we justify the encouragement of technology in a child’s life when the long-term effects of its use are yet to be uncovered? I don’t think so. Experts believe that technology can elevate a child’s exasperation, diminish their patience levels and hinder their writing and communication skills. I would go as far to say that parents who encourage and allow their children to use technology excessively are morally in the wrong.When we think back to our childhood, what memories stand out for us the most? For me, it is those long summer days that were spent outside. Being active. Exploring. Racin g go-karts. Building tree houses. Playing sports. These activities shaped us and built our characters. Without them we would be boring. And the truth is that overindulging in technology halts an active life. This technological generation endangers children from missing out on an important stage of their development. No one says ‘’remember that time I shot a load of Nazi zombies on Call Of Duty’’ .It is seriously worrying that a child would choose to confine him/herself to the realms of a virtual world rather than experience childhood as it should be. The impact of an unfulfilled childhood can be devastating in later life. This is another reason why the influence of technology should be controlled and moderated, especially in relation to young people.I expect the impact of technology on the young generation to become clearer at a later date. A divide may well emerge between the characteristics of those who were brought up under a technological influence and those who were shielded from technology during their childhood. A neurological divide, to be precise. In a survey released in 2011, 55% agreed with a statement that in 2020 the brains of young people would be â€Å"wired† differently from those over 35.The excessive use of technology may effectively cause this to happen. Because internet access is becoming increasingly efficient, we are constantly gaining a thirst for instant gratification. Online, we have access to innumerable content at incredible speeds. Our concentration span must be deteriorating as we now rely on a constant feed of information to satisfy our shallow brains. It’s quite sad that the immediate reaction to our problems is often simply ‘’I’ll google it’’ or ‘’Yahoo Answers will know this’’. We’ve stopped thinking about these problems ourselves. What’s the point? The answers are already there, on the internet. Perhaps, the deep thinking skills our ancestors once possessed are becoming lost upon the youth of today. Computers have begun to re-wire us with different intellectual capabilities.The same 55% in the survey of 2011 predicted that the youth of today would excel in mental processing and in searching effectively for information online. I would label these qualities as traits of a robot. Technology takes away our spirit and our ability to think for  ourselves. And by glancing around a typical group of students, you may observe a certain lack of atmosphere. You will notice some students who choose not to interact with each other, instead, all attention fixed on their phones. The sad reality is that these devices are responsible for de-humanising our society.Despite this, technology is constantly developing and often for a good outcome. But some might say that we were better off in the days when apple and blackberry were just fruit.

How do Hardy and Wordsworth explore The theme of Nature and Childhood? Essay

Nature is beautiful. This is views of people in the 18th century. Nature was loved and appreciated back in time, true life based poems were written about it, two of them were Thomas hardy & William Wordsworth. These two poets were in love with nature not only did they write about it they fell in deep love with nature that they expressed their feelings within their poetry to the world. There is a quote in Hardy’s poem â€Å"I could live on thus till end†, point is that he could live with/sacrifice all his life for nature, just like a man sacrifices his life to women when he takes a marriage vow quote is â€Å"until death do us part† this shows the personification from nature to a human being Whereas Wordsworth has a different way of expressing his feelings which is describing nature with obsession such as â€Å"Small circles glittering idly in the moon,† Hardy’s poem ‘Childhood among ferns’ shows six different sides to nature which are: Beauty (â€Å"ferns spread out luxuriantly†), power (â€Å"The rain gained strength†); it acts like a: parent (â€Å"tall ferns sheltered me†) and friend (â€Å"brought forth a sweet breath†), and also he is at one with nature. William and hardy use a wide range of punctuation and description for effect and also for description of their wonderful nature. This is a very strong quote showing the beautiful side of nature â€Å"The sun then burst, and brought forth a sweet breath†¦Ã¢â‚¬  this quote is a personification of a human breathing and usually its friends that are sweet to you so it is also showing 2 faces to nature the other side is power â€Å"burst† this is a very strong word to use to explain the power of nature which gives a dramatic effect clearly shown to the reader as in Wordsworth poem he also shows the power of nature in his words â€Å"with voluntary power instinct† as if using a lot of its own power is sounds like a lot of power is being used by nature on its own. Childhood is also exposed by both poets but in individual ways such a Hardy wishes to go back to his childhood whereas William just has memories on his childhood â€Å"A schoolboy traveller at the holidays† and Hardy’s quote showing the point is â€Å"making pretence I was not rained upon†. This is showing Hardy’s childish acts for example when a child is having fun in the rain he does not want to go in the house just the same Thomas is pretending that there is no rain because he is refusing to take cover. In the prelude the childish act that the schoolboy does is he finds a boat on his way and immediately starts to own the boat and call it his possession. â€Å"A skiff that to a willow tree was tied within a rocky cave, its usual home†¦discovered thus by unexpected chance,† and soon after â€Å"my little boat mov’d on†. The personification used in ‘The Prelude’ is the boat which he says â€Å"surely I was led by her†, the her is the boat and it also shows the relationship of nature, well usually at one glance her could be a mother which usually would be first thoughts, because a boy is usually only led one women; his mother. After Thomas Hardy expresses his feelings at the end he also wants to stay in his childhood and live with nature for the rest of his living life â€Å"Why should I have to grow to man’s estate, And this afar-noises World perambulate?†. This quote shapes the writer telling us that he still hasn’t left his childhood he wants old memories back and he still has as much love for nature as he did as a child. Thomas also ha a view that he is at one with nature, the last side of nature where quoted â€Å"I sat on† which also compare William Wordsworth where he is also at one with nature when â€Å"went heaving through the water like a swan†. William calls himself a swan, the way he pushed his boat with difficulty through the water on his journey.

Data Analysis Methods and Tools Research Proposal

Data Analysis Methods and Tools - Research Proposal Example On the other hand, lower morals would lead to lower level of employee satisfaction from the job and thus negatively influence the performance of the organization as well. For this reason, the management of the businesses keeps a critical sight on the performance of each individual employee in order to identify the contribution that each employee is making towards achieving organizational goals and objectives. For this reason, the author of the proposed research work will try to identify and understand the effect of performance appraisal systems on motivating and retaining strategies of the organizations (Seldon, Ingraham, & Jacobson, 2001). In the literature reviewed for this research work, the researcher has identified the true meanings of job satisfaction. While elaborating on the concept of job satisfaction, a number of researchers has agreed that it is actually the addiction or fondness that employees inherit from the working environment within the organization, and those elements at work place which motivates employees to show commitment with the organization (Thompson & Phua, 2012; Maslow, 1943; Herzberg, 1966; Vroom, 1964; Adams & Freedman, 1976; Malik et al., 2010). For this purpose, businesses have identified appraising employees’ performance as an essential tool to provide them utter support and appraise their contribution in organizations’ progress and growth (Anthony et al., 1996; Schneier et al., 1991). While the employees are satisfied from their employer and working condition, their attitude towards job is positive and motivates them to put extra efforts in their work, so that they can rece ive greater benefits by the employer (Karimi, Malik, & Hussain, 2011). As for the proposed research work, these views and ideas of past researchers will be used by the author of this research proposal, to identify the relationship between performance appraisal system, motivation of employees